Merchandising Creates Sales!
You are probably saying, “Of course it does!” But, when sales are slow, retail locations lose momentum and motivation in spending time redesigning the layout of the store on a weekly basis. The thing is, your product must come first, always look fresh and organized, and ready to be presented in the finest of fashion.
Last week, I had the pleasure of working with a fabulous store on Magazine Street, ROPA FASHION LOFT. She is between collections and contemplating the next step in her buying strategy. She had a private sales event scheduled for that night and needed to look awesome. We spent a couple hours merchandising the store and updating collections. Read the feedback from ROPA:
The event went well. It was definitely worth it.
My friend came in and was shocked. She thought we bought more inventory. Remerchandising also made sales easier and I did see an increase in the sales #’s. So, needless to say, it served the purpose and made a big difference. Thanks again!
Again, Focus and be Innovative. Do not think about what you do NOT have, focus on what you DO have and find an innovative solution to create value for your business. Congrats ROPA!
