Christian Shane» Uncategorized http://christianshane.com Strategic marketing, project management, focus and be innovative Fri, 26 Aug 2011 05:39:28 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Vlogger Power http://christianshane.com/2011/08/22/test-post-3/ http://christianshane.com/2011/08/22/test-post-3/#comments Mon, 22 Aug 2011 22:15:38 +0000 admin-christian http://christianshane.com/2011site/?p=65 Would you rather have the latest Hollywood It-Person promoting your product or a YouTube vlogger?  The latest trend in advertising is using vloggers with a cult following to promote products for a fraction of the price compared to celebrities.  Ad Age reports that big companies such as Lancome, Ford, and Kellogg’s believe that these vloggers have a larger repeat target audience with their undivided attention.

These popular vlogger have had all time views from 66,000 to over 550,000.  Among these include Fred, the annoying voice that has throws fits while acting as a child in a dysfunctional family and Nigahiga, a Japanese-American comedian who got his following from lip syncing.  Both of these vloggers and more have promoted several products for national companies.  See what other companies are using vloggers for product placement.

]]> http://christianshane.com/2011/08/22/test-post-3/feed/ 0 Who does not love a good deal? http://christianshane.com/2011/08/22/test-post-2/ http://christianshane.com/2011/08/22/test-post-2/#comments Mon, 22 Aug 2011 22:14:43 +0000 admin-christian http://christianshane.com/2011site/?p=63 We have all head of Groupon – an internet based company offering 50-75% off of local products or services.  The one-a-day coupon is emailed to subscribers which creates exposure to thousands of people instantly.  In a recent report, nation clothing retailor Gap offered a groupon for $25 for $50 worth of merchandize generating $11millon.  However, during this time Groupon.com experienced an overwhelming amount of purchased that their computer temporarily crashed.  Now some small business are experiences the same problems.  Recently, a small spa in Chicago had to hire more employees just to handle the amount of new customers groupon has generated.

The Chicago-based company was launched in 2008 and has seen tremendous growth.  BusinessWeek.com has reported Groupon’s decision to acquire two similar companies in Japan and Russia expanding their current reach of 13 million subscribers in 29 countries.

]]> http://christianshane.com/2011/08/22/test-post-2/feed/ 0 Hiring a Consultant http://christianshane.com/2011/08/22/test-post-1/ http://christianshane.com/2011/08/22/test-post-1/#comments Mon, 22 Aug 2011 22:11:16 +0000 admin-christian http://christianshane.com/2011site/?p=61 Working with a variety of companies, we encounter a range of experiences with Clients who have or have not worked with a Consultant. It is a process and one the Client is as engaged as the Consultant. We, as the COnsultant, are not in the driver’s seat. We do not make the decisions. It is our job to develop a map for the Client and train them on the new route towards success. A great article came out a few years ago with USA TODAY.

]]> http://christianshane.com/2011/08/22/test-post-1/feed/ 0